English

About the Project

Founded in 1997, Bed Quarter is a subsidiary of Al-Mazra'a Group and is one of the leading brands in the luxury bedding and furniture sector. The company owns more than 30 showrooms across the GCC countries.
Bed Quarter has a strong presence in Saudi Arabia with over 26 showrooms in various cities including Riyadh, Khobar, Dammam, Jeddah, Ahsa, Jubail, and Qassim. The company represents a portfolio of prestigious global brands like Tempur, Nolte, Ogawa, Maya, Cozzia, Hemlola, Yatsan and ,Kulft.

Objectives

  • user (6) 1 Support showroom sales through digital campaigns
  • up-arrow 1 Increase engagement across various social media platforms
  • settings (3) 1 Enhance the digital presence of the brand and increase awareness in the Saudi market

  • view (5) 1 Improve customer communication through multiple digital channels.
  • idea (7) 1 Build a comprehensive digital identity for the brand in line with its market position
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Challenges

  • The need to develop a comprehensive digital marketing strategy for the brand.
  • Diversifying communication channels with the audience across various social media platforms.
  • Improving conversion rates from digital campaigns to actual showroom sales.
  • Managing a large number of branches and global brands within a single scope.

Solutions

  • Develop and implement an integrated social media marketing plan.
  • Create engaging visual content that reflects the quality and diversity of the products.
  • Launch digital promotional campaigns to drive traffic to Bed Quarter showrooms.
  • Manage accounts on four major platforms: Facebook, LinkedIn, Instagram, and Twitter.
  • Manage the e-commerce store and boost online sales in parallel with showroom sales.
  • Collaborate monthly with influencers to enhance brand awareness and increase audience reach.

Scope of Work

  • Facebook: 15 posts per month
  • Instagram: 20 posts and 10 stories per month
  • Twitter: 15 posts per month
  • LinkedIn: 4 posts per month
  • Create content (texts and hashtags) in both Arabic and English.
  • Prepare monthly performance reports.
  • Execute one photoshoot every three months.
  • Manage digital marketing campaigns.
  • Collaborate with three influencers monthly.
  • Custom designs for social media platforms in Arabic.
  • Creative videos in Arabic targeting the local audience.

Our Work for This Project

Post 08 v2
BQ - AUG 2
BQ - AUG 11