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About the Project

Jotun provides protective coating solutions for various types of properties, from luxurious homes to some of the world’s most iconic buildings.
As a globally renowned paint and coating manufacturer, Jotun is known for its exceptional quality, continuous innovation, and strong commitment to creativity — a legacy that has endured for nearly a century.
The collaboration with Jotun began in 2019 through the Business-to-Business (B2B) department. Nexa was initially tasked with creating compelling content for the LinkedIn platform. Over time, the partnership expanded to include marketing services, design, and campaign management.

Objectives

  • up-arrow 1 Develop a professional content strategy to enhance brand presence on LinkedIn.  
  • settings (3) 1 Support marketing campaigns for new product launches
  • view (5) 1 Produce visual content that reflects the quality and innovation of Jotun’s products.  
  • idea (7) 1 Showcase Jotun’s projects and products within the B2B sector
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Challenges

  • The need for professional content targeted at corporations and industrial clients (B2B)
  • Ensuring visual consistency with Jotun’s global brand identity.
  • Balancing promotional content with specialized industry-focused knowledge.

Solutions

  • Developing a comprehensive LinkedIn content management strategy.
  • Executing creative designs including images, videos, and motion graphics.
  • Producing marketing materials and brochures aligned with Jotun’s visual identity.
  • Running targeted digital advertising campaigns for corporate clients in the region.
  • Organizing periodic photography and videography sessions to showcase projects and products.

Scope of Work

  • Creating a social media strategy to increase engagement and followers.
  • Managing the official LinkedIn account.
  • Handling digital community management and audience interactions.
  • Producing creative visual content including photography, videography, and graphic design.
  • Executing digital advertising campaigns.
  • Conducting quarterly photography and video sessions.
  • Developing English-language content.
  • Creative Design: Brochures
  • Social Creatives: Videos
  • Professional Video Production

Our Work for This Project

CleanShot 1447-06-17 at 16.34.24
CleanShot 1447-06-17 at 16.35.39
CleanShot 1447-06-17 at 16.34.14