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About the Project

Toshiba is a prestigious global electronics brand that approached NEXA to revamp and develop its website dedicated to office printers in the Middle East.
The project extended beyond web redesign to include HubSpot management, lead generation, and search engine optimization (SEO).
The core objective was to create a fully integrated digital experience that preserves Toshiba’s strict brand identity while delivering a modern and user-friendly interface tailored for the regional market.

Objectives

  • user (6) 1 Rebuild the Middle East office printers website according to Toshiba’s global brand identity guidelines. 
  • up-arrow 1 Improve SEO performance to secure top-ranking search results.  
  • settings (3) 1 Integrate HubSpot solutions to connect forms, capture leads, and manage conversions.  
  • idea (7) 1 Develop a user-friendly interface that balances professional aesthetics with technical functionality.
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Challenges

  • Strict adherence to Toshiba’s global brand guidelines throughout the design process.
  • Every stage of the project required precise testing to ensure full compliance with the brand identity.
  • Building a seamless integration between WordPress and HubSpot without affecting loading speed or performance.

Solutions

  • Designing a fully modern UX/UI while preserving Toshiba-approved fonts, layouts, and color standards.
  • Developing the website on WordPress with a customized HubSpot integration for data tracking and form management.
  • Conducting multiple performance and UX tests to ensure visual consistency and technical quality.
  • Implementing comprehensive On-Page SEO enhancements to boost search visibility and increase organic reach.

Scope of Work

The scope included a complete redesign and development of Toshiba’s Middle East website, ensuring full alignment with the global brand guidelines while addressing local market needs.
The website was fully built on WordPress with an integrated HubSpot system to support lead tracking and sales generation. In addition, a full SEO strategy was executed to ensure strong site performance and high-ranking search results.
  • Search Engine Optimization (SEO)
  • Website Design

Our Work for This Project

CleanShot 1447-06-18 at 10.37.17@2x