CBRE, a globally acclaimed real estate brokerage firm, had always relied on building personal, enduring relationships with clients to achieve sales targets. While this approach proved successful in the past, it had begun to lose its effectiveness in the modern era. CBRE lacked the marketing experience to expand their reach and attract investors in the Middle East. That's where NEXA stepped in. Our team developed a digital marketing and lead generation strategy, precisely targeted towards investors in the region. We customized all messaging and communication to appeal to high-net-worth individuals in the Middle East. This strategy entailed introducing a CRM system via HubSpot, creating a landing page for the website, and crafting emails and ad sets to nurture leads. As a result of our efforts, Nexa bolstered CBRE's organic traffic and improved their search visibility across the region, focusing on key service lines and industries. In addition to providing high-quality leads for their developments, NEXA equipped CBRE with the digital marketing tools and knowledge necessary to replicate and improve upon their success with other projects.
