Hilton Worldwide

With the increasing popularity of Online Travel Agency (OTA) websites such as Booking.com and Expedia, hotels are facing the challenge of paying commissions on room bookings that are confirmed through these OTA channels. This has become a common practice as OTA websites act as intermediaries between the hotel and the customer, making it essential to pay a commission as a service fee. However, to reduce this dependency on OTA channels and increase direct, non-commissionable bookings, Nexa, a digital marketing agency, came up with a unique solution. They created and executed direct booking campaigns for Hilton Worldwide, which aimed to encourage customers to book their stay directly through the hotel's website, rather than going through an OTA. The objective of these campaigns was to help hotels reduce their dependence on OTA channels and avoid paying commissions, resulting in higher revenue for the hotel.